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We look forward to strengthening our relationship with both Molson Coors and Maxim Brewery throughout this partnership, as we continue to develop the match day experience at the Stadium of Light.”
Maxim Brewery owner Mark Anderson said: “Many SAFC fans will remember when Samson appeared on the shirts of Sunderland in the 1994 to 1997 football seasons. But when Vaux Breweries closed in 1999, this was one of the brands that we were able to save at that time.
“We were delighted when Sunderland AFC gave us the opportunity to return a locally brewed draught beer to all the bars at the Stadium of Light.
“We are pleased to team up with Molson Coors to bring fans and visitors a unique partnership of our award-winning Samson Smooth alongside their nationally recognised brands.
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Hull City round off their pre-season preparations this evening as they play their final friendly ahead of the new Championship campaign.
The Tigers head to Sunderland for their last run-out before kicking off the new season at Preston North End next weekend.